Headfirst: A New Designer’s Adventures in Coding for the Web

Heath Waller is a guest writer and new to SpicyWebDesigners.com.  She is a web designer from Calgary, Alberta in Canada and currently runs a portfolio and her new blog called “Code Alchemy“.  I hope that you enjoy her article about her experience coming from a visual art and design background and taking the leap to learn coding.

A confession: Starting out as a web designer, I was just about as resistant to learning code as humanly possible. I honestly believed my right-braineded-ness rendered me incapable of understanding such abstruse concepts as Javascript and PHP. Code felt to me like the worst possible combination of indecipherable characters and random hieroglyphs – my worst high school calculus nightmares revisited. And, given the multitude of WYSIWYG solutions available, why commit the effort required to learn code?

I was privy to articles by designers discussing how understanding the framework provided by code helped them in conceptualizing their finished designs. While this made sense to me – I comforted myself with the biased notion that most developers were men, who were naturally more adept at abstract thinking.  My hours were spent instead figuring out tricks that would allow me to get around the obvious gaps in my knowledge.

So, what was the turning point that got me to actually start dedicating myself to learning code? While I wish I could say it was due to some grand enlightenment – my conversion ended up coming somewhat more cynically.  I was in need of work and was offered work by a design company who was looking for a coder and it was a done deal!

Let’s face it, learning a new language at a mature age can pose a challenge for the best of us and I was no exception. After all, that is essentially what web code is: a selection of proprietary languages that make stuff behave in certain ways.  Fortunately, I was surprised to discover many of the computer languages are composed mainly of regular English. So when I was starting out with XHTML and CSS allowed for some small sense of comfort in familiarity and kicking and screaming as I was, small consolations mattered.

I took out about a dozen books on XHTML and CSS and with copious mugs of tea at the ready, shut myself in for a week of dedicated cramming. Without the alternative of failure as an option I dove in head-first.  I made all kinds of mistakes in the process which in and of itself was an essential learning tool.  Taking the theory that I’d been reading about in these books and putting it into practice makes everything much more relevant and present to me.

I now possess many of the skills that can transform a designer’s vision into a functional reality.  New situations crop up all the time that force me to learn new techniques and new code languages in order to accommodate the designers’ needs.  Because of this, I feel confident in having tackled learning one type of code in the past, that I’ll be able to tackle other ones in the future.

I am also happy to report the benefits of learning code extend to my own designing. Instead of performing an essential “translation” between Photoshop and the browser, I welcome the interplay between the visual plan and dynamism code introduces. There is a push and pull between the design and the code that allows for happy accidents. To put it in painting terms, I now feel like I do the under painting in Photoshop, and add the nuances and glazing in the browser. The design process feels more organic.  In understanding the limitations and capacities that current codes present to a design, I ultimately feel more creative in my designing abilities.

When I was learning oil painting I first had to learn my materials. The greater understanding I achieved with my stretchers, canvases, paints and mediums, the freer I felt in my ability to focus on my expression.  These days I use Firebug to inspect the element of anything and everything that makes me go “how’d they do that”?!  It makes browsing the web feel more like a trip through an art gallery. To get up close and personal with the works or recognized masters of web design and to take note of the “brushstrokes” that help them achieve their mastery.

I still have much to learn, and given my recent experience, I can only imagine that the more I learn, the better my designs will become.  Learning to code is still one of the most painful challenges I’ve faced in my work; however in retrospect, I feel rather foolish to have done without it for so long. The time and patience required to learn it is far outweighed by the benefits I receive as professional designer.

I now consider myself both a code geek and a vocal advocate for designers understanding the full range of tools at their disposal; and code is just as essential to my work as my graphic tools.

Heath Waller

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Featured Web Designer Interview with Adam McCombs


Adam McCombs is a web designer and developer based in Texas in the United States of America.  He has been freelancing for almost the past 10 years and he has held a number of web design and development positions.  In this time, Adam has had the opportunity to work with and design for many types of website development platforms from WordPress, Joomla!, Drupal, Expression Engine and he has also working with various ecommerce platforms including Magento, Shopify, Virtuemart and osCommerce.   He started off freelancing and eventually started his own company called “McCombs Creative” while working in a number of full-time design positions.

One of Adam’s latest projects has involved authoring a book called “The Definitive Guide to Magento” and he talked about his experience doing this and being contacted by an editor at the publishing company via twitter.  The book was later released in December of 2009.  Adam is a big fan and supporter of the Magento Commerce platform and really enjoys working with it and designing for it and he’s been working with it since January 2009.  In this interview, Adam McCombs, has a chance to talk about his experiences designing for the web, working with Magento Commerce and authoring his book “The Definitive Guide to Magento”.

Luc asks: Adam, how long have you been professionally designing and developing on the web and when did you start to work with Magento?

Adam says: The first website I ever designed and built was actually an ecommerce website for a client back in 2002. After college and a few years working as a webmaster [yuck, I know] and designer I got back into freelancing and soon formed McCombs Creative. I discovered the Magento platform in January 2009, when a client needed to manage several websites through one administrative interface. Magento was the perfect solution. Since then I’ve built or customized at least a dozen Magento stores and I continue to work with Magento on a daily basis.

Luc asks: Why did you choose to focus on developing for Magento for your ecommerce clients?

Adam says:  Magento is an amazing platform; I can’t speak to that enough. It filled a niche in the ecommerce market that was seriously lacking. I often joke that Magento has features that other platforms dream about.  However Magento isn’t for everyone. It does have some decent hosting requirements and there is a learning curve. It’s very easy for clients to manage products, customers and orders but can be tough to customize and develop for. Even with a few shortcomings I still think it’s the best ecommerce platform in today’s market.

Luc asks: I see that you’ve co-authored a book called the “The Definitive Guide to Magento”.  How was this experience and how did you get into authoring a book about Magento?

Adam says: Writing the book was crazy! I was actually contacted via twitter because an editor for Apress, the company who published the book. The editor, saw that I was working with Magento and contacted me. She told me they had wanted to publish a book on Magento for almost a year now and couldn’t find anyone to write it. We started writing in July and I was writing a chapter every 10 days. Half way into the book and under a tight deadline, we decided it would be in our best interest to bring someone in and help wrap it up. I spoke with my good friend Robert Banh (@robertbanh on twitter) and he was more than happy to help. He was already involved as the tech editor for my portion of the book and ended up writing the second half. The book was published and on the shelves by the end of December 2009.

Luc asks: What tips do you give to people that approach you for help with their Magento website?

Adam says: That depends on the needs of the project or site. The majority of my clients are actually other agencies, several of which I act as a Magento consultant. Typically there is some sort of discovery period with the client, to find out the needs and goals of the project. During that time we’ll explore the features within Magento and see if the site will need any additional development. If I had any advice to give potential Magento users I would say, don’t be intimidated by Magento. It’s a beast but the end rewards are worth the effort.

Luc asks: I see that you’ve worked with WordPress on a number of web development projects and i must say that i love working with WordPress.  Do you develop or design for any other content management systems on the market today?

Adam says: I absolutely adore WordPress, with its latest version it’s become a fierce competitor in the CMS arena. I’ve also worked with platforms and systems like Joomla, Drupal, Shopify, Expression Engine, OsCommerce, Virtuemart, xCart, and Ubercart just to name a few. I think the platform is irrelevant as long as it meets the needs of the project. One of the worst things you can do as a designer or developer is only using one platform.

Luc asks: Would you consider yourself a web designer or a web developer or is there another name that you give yourself as a creative professional?

Adam says: I’d consider myself a front-end web developer. I’m not a fan of saying that I’m a web designer because most times I bridge the gap between designers and developers. Most times I’m juggling roles that include project management, user experience and interface design. It’s not always easy running your own business but I’ve never been happier. Striking out on my own was one of the best decisions in my life!

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Featured Web Designer Interview with Heath Waller


Heath Waller is a web designer from Calgary, Alberta in Canada.  Up until 5 years ago she hadn’t really touched a computer let alone designed a website but about a year ago she became very interested and started learning about and designing websites.  With her educational background in visual arts she became a “natural” designer because of the parallels with her visual arts background and since then she’s been designing for the web.

Lately her interests include learning all that she can about web development covering everything from jQuery, HTML5, PHP and other languages.  She also works with a number of CMS systems from WordPress to PageLime and Surreal CMS but prefers to work with WordPress.  I hope you enjoy learning more about this impressive web designer.

Luc asks:  Heath, when and how did you start designing for the web?

Heath says:  5 years ago I had barely touched a computer. I was living in the Australian outback without water, plumbing or electricity!

I designed my first site a couple of years ago as a favor to a friend, using a WYSIWYG program. A couple of other giveaway sites followed. I had no idea of what I was doing beyond adding window dressing to a template.

About a year ago I met someone who was working as a freelance graphic designer who suggested that if I were to learn how to design websites I might get some work sent my way. I’d never thought about doing anything like that before, but I like a challenge! So I learned what I could about tweaking code to make things beautiful – while doing everything possible to avoid learning actual coding.

Eventually, partially through osmosis and partially through painful hours spent reading books about coding, I began to pick up enough of it to get templates to start looking how I wanted them to.

Then, about 5 months ago I met some young fellows who were looking for a developer to join their new web design company. It seemed a wonderful opportunity, and I told them I may not yet know how to code, but I’d be able to figure it out if they hired me. I just needed a week to study…

And the rest is history. I am now working as a developer, improving my coding skills through practical applications. There are many late nights of studying involved, and much of my weekend is spent reading the latest in online tutorials and design/development articles.

I am also looking to pick up some freelancing work in order to exercise my design abilities and to be able to improve my portfolio. And I am still learning like crazy.

Luc asks:  Do you feel you are a stronger coder or a stronger designer? What do you to improve your weaknesses?

Heath says:  Design comes naturally to me – probably from my fine art background. Color, composition, typography – these are my real loves. I get giddy over beautiful websites!

But I do find there is beauty in coding, too – turning something static into something dynamic through a magical combinations of characters, letters and numbers. To be able to take a project from idea to completion is immensely gratifying; and understanding the skeleton required for the skins I imagine makes the design process feel much more holistic.

I know where my development weaknesses lie and work diligently towards improving them. Sometimes it feels overwhelming – there is just so much to learn! JQuery. PHP. HTML5. CSS3. But then I just force myself to tackle things in bite-sized pieces, while allowing myself a bit of room for play, and things slowly come into place.

Luc asks:  Do you work with or design for any content management systems in particular?

Heath says:  WordPress is my CMS of choice. I’ve also found PageLime or Surreal CMS are good choices for smaller projects. I am a big proponent of open source. I am not yet at the stage where I am able to contribute much, but the collaborative nature of it really appeals to me.

Back when I started this journey I tried just about every one of the possible CMS solutions out there. They all felt too overwhelmingly complicated at the time. But I credit the vast number of tutorials created by the WordPress community that took me through step by baby step. I still have a lot to learn, mind you. But learning WordPress is always a pleasure.

Luc asks:  What are some of the most important lessons you’ve learned since starting your career in design?

Heath says:  That the best way to really learn something is to take a crack at it. The reading can get you primed, but it is in the actual doing that the greatest lessons are learned. I can work on trying to debug a code for 20 hours strait, and be on the verge of tears, when something just “clicks”. And, suddenly, it all becomes perfectly clear. And I know I’ll never make that same mistake again!

The other really surprising thing is just how generous the design community is in helping you out when you have a problem. StackOverflow has been a lifesaver to me! People are so quick to help you out, often in ways that you know required a lot of their time and energy.

This Internet is the playground of the web design and development community; and it is wonderful to see such fair play at work.

Luc asks:  Where do you want to go in your professional design career?

Heath says:  That is such a great question! I think this is a career where the sky is the limit. And a career that one can literally take “anywhere” there is an Internet connection. Thinking: tropical island… desert oasis… majestic forest…

Web design is truly a 21st Century craft.

I’d love to better learn how to code WordPress themes from scratch so that I can set up clients to independently grow their websites. I’d like to create the kind of websites that excite viewers and make other designers want to inspect my element.

And, most importantly, I’d like to known for producing powerfully simple, attractive, content-focused sites for happy clients.

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Featured Web Designer Interview with Michael Heald

Michael Heald is a web designer from England in the United Kingdom and he is the guy behind “Fully Illustrated” a creative agency he built from the ground up.  With over 10 years of professional experience in design, Michael has really created a style that is all his own.

He has been featured in .NET magazine and Web Designer Magazine and has won a lot of awards.  Some of his achievements to date include…

  • Michael’s Creative Agency “Fully Illustrated” is named 1 of only 99 top ranked creative agencies in the world
  • His design work has been featured in the “Web Designers Idea Book” by Patrick McNeil and “Websites 2” by Zeixs
  • Countless web and graphic design awards from various sites like CSSMania, CSS Crème, Web 360 award and Daily Slurp to name a couple.

Even though he started off in print design when he first got out of university he was introduced to web design on a few projects and since then he has expanded his skill set into 3D and motion design with game development on an online game called “Super Turbo Action Pig”.  There is no doubt that Michael Heald is an expert in what he does and I really enjoyed having a chance to hear from him about his experiences in design.

Luc asks: I know it’s been about 10 years for you since you started your career but i wanted to ask how and where did you start your career?

Michael says: I think my career officially started when my mum and dad bought me my Commodore 64!  I was into games in a big way and deep down wanted to spend my life surrounded by games in one way or another.  Ok, on a serious note, my career started when I left Uni and started working in a local 5 man design company.  I was a graduate on a steep learning curve and managed to work on a great mix of projects including branding, web design, exhibition stand design and then later a little illustration.  It was after my first taste of commercial illustration that I wanted to move on, I had the bug!  I soon found an advert for a position as an illustrator, applied and got the job!  So for the following 5 years I spent most of time drawing characters, with a little time spent doing web/application design and then later 3D modeling/animation.  After this I moved onto a dedicated web design position for a large international web agency where after 3 years I decided to move into business on my own offering all the disciplines I’d learned over the previous 8 years.

Luc asks:  How long have you been designing for the web?

Michael says: I’ve been designing for the web almost as long as I’ve been designing.  When I started out in my first job doing mainly print, it was around the time that the web industry was in its infancy and thus, I got the chance to design a couple of sites right at the beginning of my career.  Thankfully those sites are no longer online (he laughs to himself)

Luc asks: I see that your creative agency has been named of the best in the world.  Was it a surprise to you when you first heard about it?  And, what do you think makes “Fully Illustrated” a world class creative agency?

Michael says: Yeah it was big surprise!  I never thought that a small one man design company could ever be shortlisted for a place in the top 100, let alone actually win a place!  As far as what I think makes my work worthy, wow, that’s a tough one for me to answer.  I know that I love what I do, and look forward to starting work every day and if I don’t have a project on hand, there is always something I want to experiment with myself, so this must translate though to my work in some way.  Passion would sum it up I guess.

Luc asks: What magazines, websites and other materials do you read to stay on top of the latest trends in design?

Michael says: My sources of inspiration are vast to say the least and strangely, don’t include much in the way of design related sites, in fact, I can’t even think of any off the top of my head.  I actually spend my time looking at sites dedicated to 3D, motion graphics, games, concept art and photography, as I seem to draw all my inspiration from much less direct subjects.  I’ll often walk out of a movie full of ideas for a design, it’s weird I guess.

Luc asks: With so many accomplishments in your past already where do you hope to be in 5 years from now?

Michael says: Where do I want to be in 5 years time…hmmm, continuing to do what I love, only doing it much better :)

Luc asks: What is the one thing that you love most about what you do for a living?

Michael says: the fact that I want to get out of bed to do it, it’s that simple.  I’ve always loved my job, from the first day of my first job, to this day writing this article.  If you can get up in a morning and get paid for something you love doing, then that is one of the best things in life, as let’s face it, you’ll spend most of your life working than doing anything else.  Oh, and the fact that I get to play and create games might have something to do with it too ;)

Luc asks: Tell me a few things about yourself that most people wouldn’t know about you if they met you on the street.

Michael says: Oh good question.  Hmm, how about…I originally started out life wanting to be a fighter pilot for the RAF.  Oh, and I farted really loud in school assembly when I was 12 ;)   There you go, not many people know those two facts ;)

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Featured Internet Marketing Interview with Daniel Scocco


Daniel Scocco is an online marketing professional from Brazil.  After he finished studying International Economics at the Università Commerciale ‘Luigi Bocconi’ and living and studying around the world he has managed to startup two very successful websites and grow them into businesses.

Firstly, Daniel created DailyBlogTips.com, a blog devoted to sharing information about what he has learned along the way developing websites and blogs.  This blog receives a great rate of traffic with roughly 300,000 monthly page views.

Later on Daniel decided to create OnlineProfits.com to help people looking for Online Marketing and Business training and contributors to this website’s content including Yaro Starak from Entrepreneur’s Journey, Chris Garrett and others.

Daniel had a chance to share some insight about his experiences in online marketing and web development and this is what he had to say…

Luc asks: I wanted to ask how you what was the first site that you ever built?

Daniel says: I built my first website in 1998 or so, using GeoCities. I remember I wanted to impress a girl from my school, so I built this homepage with a poem for her, and some flashing roses and GIFs around…. Needless to say it looked terrible.

Luc asks: Was it something that you did for fun, profit or both?

Daniel says: It was for fun.

Luc asks: Outside of that, your site dailyblogtips.com, how much traffic do you recieve monthly?

Daniel says: Currently the site is generating over 300,000 monthly page views (tracked by Google Analytics).

Luc asks: how did you monetize this site to get the most out of it?

Daniel says: I monetize the site with several methods. First of all I sell banner spots to advertisers. I sell them directly, so 100% of the money comes into my pocket. Secondly, I also promote affiliate offers occasionally. Finally, I use the blog to launch other projects, like OnlineProfits.com, my Internet marketing training program.


Luc asks: why did you decide to leave the design of this site so simple?  I take it that it’s deliberate.

Daniel says: I am a minimalist person, so the design of my sites reflect that. I like to have only the minimum amount of options/elements around. In fact if I could I would make the site even simpler, perhaps removing the ads. But generate a good amount of revenue, so for now they stay.

Luc asks: I was also checking out your OnlineProfits.com site.  Again i enjoyed the clean layout and its clear what you want people to do when they come to your website.  When someone signs up for the newsletter and gets the first two lessons free do you find that a good number of people convert and purchase further training?

Daniel says: Conversion rates are always low, no matter what.

But getting people to subscribe to your newsletter and building a relationship with them by giving away valuable content is one of the best marketing strategies you can use.

Luc asks: Also how do you run the training program as i see that enrollment is closed for 2009 currently.  Are there a limited number of spots available and is this something that you do live with the attendees, pre-recorded or one-on-one?

Daniel says: The program was closed during 2009 because we were working with the 200 members that joined in January of that year. We were also revamping the course, so we preferred to keep the doors close until everything was ready.

Last week we opened the doors again though, and now members can join again.

Luc asks: What can someone who attends one of your training programs expect to get out of it?

Daniel says: The goal of Online Profits is to give its members a complete Internet marketing training. We want our members to get out of it with a solid knowledge on most areas, including blogging, email marketing, affiliate marketing, web content, web design and search engine optimization and so on.

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Featured Web Designer interview with Andrew Reifman

Andrew Reifman is a web designer from Atlanta, Georgia in the United States.  He studied and earned his Bachelor of Fine Arts in Graphic Design from the University of Georgia.  He bills himself as a designer primarily and not a developer and confides that one of the most difficult things he’s dealt with on a web design project is programming.

Andrew likes collaboration with others and he also likes the social interaction of working with a team of people.  Lately he has been working with MailChimp, also known as The Rocket Science Group as their web designer.  When he isn’t busy working he likes to shoot pool and working towards mastering Javascript.  Here is what Andrew had to say about his passion for web and graphic design, where he sees himself in 5 years and his experiences using social media.

Luc asks: In your design experiences to date, what has been your favorite project to work on and why?

Andrew says: Aside from working on my own site, which is always fun to do, my favorite project(s) to work on has been for MailChimp. Working for MailChimp has been very different from previous work experiences because my only clients are the people I work with. It also happens to be that my coworkers are very fun and open to being as creative as possible.

Luc asks: With your background in Fine arts, how and why did you get into web page design?

Andrew says: I was an undecided art major for several years in college. I reached a point where I had to decide which art career I would pursue. It was between continuing with a focus in drawing or entering the graphic design program. I decided that I would like to get a paycheck on a regular basis and was accepted into the graphic design program. For two years, I produced mainly print and identity work, learning very little about web design.

I was really introduced to web design as an intern. Over the next few years I immersed myself in web design, following blogs, viewing CSS galleries daily, and keeping up with trends. Design made up 50% of my job, front-end developing the other 50%. Being a developer really helped grow my abilities in design by knowing what could and couldn’t be done. It also allows me to remain in complete control of my projects from start to finish.

Luc asks: To date, what are the most difficult things that you’ve dealt with on a web design project?

Andrew says: The most difficult thing that I’ve dealt with, and still deal with to this day is programming. I’m a designer first and a developer second. In design, if things don’t work, it’s really a matter of opinion. Nothing breaks in a design that prevents you from seeing your project on the screen. Code on the other hand, forget to close that one div and your whole projects decides to explode. This was definitely a more frustrating issue when working with dynamic sites using Ruby. Now I work with more static sites, and this whole issue has gotten a little easier for me to handle.

Luc asks: Where do you see yourself in 5 years?

Andrew says: In 5 years, I hope to still be loving graphic design. I would love to go back to my design roots and do both print design and web design. As liberating as freelance can be, I imagine myself still working for a design firm. Once again, I’m big on working with other people, and I really need human interaction during the day. I don’t want to become a design hermit.

Luc asks: What are your favorite web technologies to work with currently?

Andrew says: jQuery is awesome. I’m really getting into CSS3 and I’m anxiously waiting for the day when every browser recognizes it. I’m looking at you Internet Explorer.

Luc asks: What role does using social media play in building your freelance web design business?  Do you find that people are responsive to following you on twitter, linkedin and other social media networking websites?

Andrew says: I’m a pretty moderate user of social media, nothing too hardcore for me. My greatest learning tool over the last year or two has become Twitter. There is no other place on the internet that you can receive as much inspiration and information from other designers. Follow the right people and you will have an endless supply of inspiration, tutorials and informative articles. At the same time, Twitter can also be my greatest source of distraction. I will admit that I need to do a better job of giving back to the design community and post more tweets of my own. Sorry about that folks, working on it.

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Featured Web Design interview with Evan Eckard

Evan Eckard is a web designer with more than 15 years of design experience who lives in San Francisco in the United States.  Originally starting out working as a photographer later on he enrolled in an art school in San Francisco and after school Evan switched from pursuing 3d design to web design after getting inspired by sites like praystation.com.

Evan considers himself largely self-taught as a web designer but his experiences in photography, 3d and digital design and traditional design make him a very well rounded web designer.  He uses PHP, jQuery, javascript and other web based coding languages only to make his design work “sing” but he prefers to focus on the design work solely.  If you get a chance to check out his portfolio website you check out some of the WordPress themes he’s developed with his designs.

Recently when I talked to Evan about his experiences in design over the past 15 years he had following to say about his experiences to date and how he prefers to sometimes use pencil and paper in his creative process so please read on and learn a bit more about Evan Eckard…

Luc asks: With over 15 years of design experience how did you first get involved designing websites?

Evan says: Around 1994 I started playing around with Photoshop and digital media in general. As the web slowly evolved, I started coming across other designer’s websites and thought I’d like to take a stab at creating one of these. My first portfolio site was built all in frames, was extremely clunky and had a horrible user interface, but it looked awesome to me and was fun to build. Some of the first sites I came across that really inspired me were sites like praystation.com, design is kinky and others.

After that, I would work on web sites here and there for a couple of years, and then I found myself right in the middle of the internet industry working full time on web design and static development. The entire process has been self taught, with a lot of web research on how to code and implement functionality. The design aspect was just in my blood and picked up along the way in art classes at school.

Luc asks: Are you formally educated or self taught as a design professional? If so, where are what did you study?

Evan says: Mainly self-taught, but have slept through some art classes. Ive taken a lot of traditional art classes, but hadnt taken much in digital media outside basic Photoshop classes and such. I learned more sitting in front of a computer at home than in a classroom.

Luc asks: I like the fact that you offer free WordPress templates on your portfolio site. Why did you decide to add this feature to your portfolio?

Evan says: I started learning WordPress to run my own sites and gained an interest in theme design in the process. After I had worked on my own site and client sites, I still had ideas for potential themes I wanted to try and it grew from there. A couple I sold off, but a few I just couldnt find a finishing point. The ones I offer for free are themes I still have ideas and updates for and enjoy working on them when I have the time. Since they were ongoing, I figured Id just release them to the public to enjoy as well.

Luc asks: If you could tell us just one reason why you love doing what you do what would your answer be?

Evan says: Ive always loved designing. It just so happened I fell into an area where the main media of choice was HTML. If I wasnt doing web design, I’d be doing visual design and art in general in a different form elsewhere.

Luc asks: Do you code (using JavaScript, PHP, mySQL, etc.) the projects that you take on or do you consider yourself a hardcore designer not interested in coding?

Evan says: I use javascript and PHP only out of necessity. Ideally, Id focus all on design, but I still have the need to develop the designs when theyre ready. I use jquery often and had to learn PHP to get WordPress to do what I needed it to do.

Luc asks: Being a designer with a number of years of experience under your belt what experience has helped you most on your career to this point and how have they helped you?

Evan says: Stay sharp. Even though I work full time for a company, I still find the need to work on other projects on the side to keep my creative ideas flowing. Variety is key to stave off burnout and keep the enjoyment levels up. I see so many designers that focus on certain niches and when they come up for air, everything around them has changed too much to keep up.

Also, dont create solely on the computer. Pick up a pencil and sketch anything you can. Real world experiences applied to the web makes designs richer and more natural.

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Featured Web Designer Interview with Soh Tanaka

Soh Tanaka is a web designer and front end web developer who’s based in Los Angeles, California.  He first started designing websites in 2005 but he first got interested in 2004 while he was in college after picking up a copy of Photoshop.

When Soh is designing for a client these days his approach is to understand the scope of the project with respect to the person, product or company he is designing for.  He is very critical of his own work and he always strives for better on projects he takes on.

Here is what Soh Tanaka had to say when I caught up with him about his web design background, where his experience has taken him and where he plans to go moving forward.

Luc asks: I see that you started designing websites back in 2005 according to your site and i wanted to ask what were you doing before in terms of design and what got you hooked on designing for the web?

Soh says: I got my first copy of Photoshop in 2004 after taking my first HTML class in college. I was going to school for CIS (Computer Information Systems) and this was one of the only classes that really grabbed my attention. After learning the basics of HTML, I quickly became obsessed and started exploring the world of web design. Before this, I had no prior experience with design or art in general.

Luc asks: When you first start in on a web design project what do you use to inspire your creativity?

Soh says: For every project, I research the background of the company/product/person and try to understand its audience. Sometimes I bounce around the various web galleries out there, but my main goal is to visualize the environment and experience of the users and the goal of the website. To explore the theme and feel of the site, I check out various magazine layouts/design, photography, and other related sources of media to gain inspiration.

Luc asks: How many projects have you worked on since you first started designing websites?

Soh says: I lost count, but I don’t claim a lot of them. I am my own worst critic, and tend to dislike my creations after time goes by.

Luc asks: What are your favorite web technologies to work with currently and why are they your favorites?

Soh says: I would say CSS & jQuery for front-end development. I don’t really have a reason why I love them, but they are my bread and butter when developing interfaces.

Luc asks: I really loved checking out your portfolio.  It’s very professional and pretty slick!  I’ve noticed that your design style on projects is pretty broad.  How do you manage to turn out work that looks unique and different on every project?

Soh says: I actually feel like my designs look too similar. My goal this year is to break out of the box and experiment. I tend to have the typical CSS designer feel, which has a very “boxy” feel to it. I love clean and simple design, but there are times when I feel I lack proper design foundations like typography that I can definitely improve on. There are some inspirational designers out there (Jesse Bennett-ChamberlainYaron SchoenRob MorrisMartin Balhar to name a few) that make me want to challenge myself further so I can be a better designer. I hope to grow as much as I can and go beyond my usual comfort level. Gotta get back into training mode!

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Featured Web Design Interview with Andrew Greig from DesignFlavr.com

Andrew Greig's Personal Portfolio

Andrew Greig is a web designer based in Australia and the creative force behind DesignFlavr.com.  When he first started designing for the web he never thought it would turn into a full-time career but he is happy that it has.  His side project, DesignFlavr.com, has seen over 10 million pageviews to date and it all started from an idea of letting good art get the recognition it deserved.

Andrew refers to himself as a “creative developer” which might seem like a contradiction in terms but given Andrew’s talents the title fits because he focuses on the overall development and design when he works a project.  Andrew was nice enough to take some time from his busy schedule to answer some questions recently and here is what he had to say…

Luc asks: On your site you call yourself a “creative developer”.  Now, personally when i think of a developer i think logic, programming, methodologies and things like that but throwing the word “creative” before that is curious to me.  Do you consider yourself both a creative type and a developer?  Please explain a little more.

Andrew says: I suppose what I mean in saying that is whilst I have skill as a programmer, be it PHP, AS3, or Front End, everything always starts from the ground up as a design. Design is one of the most important aspects of project development for the web and is often left as an after-thought by many programmers or put aside for someone else to interpret. I work the two angles, Design and Development, together to try and create more harmonious endings. So yes, whilst I currently have more of a programmer focus in my current work, I am a trained Designer and always make sure that it gets shown through in the output.

Andrew Greig's DesignFlavr.com

Luc asks: How and why did you decide to create DesignFlavr.com?  Do you personally use what you see on the web for your own inspiration on web design projects?

Andrew says: I originally created Designerflavr out of a desire to fill a niche are in the web. I used to use places like deviantArt to try and find inspiration for design projects, unfortunately due the massive size of the site and the amount of content that just wasn’t relevant, I often found the really good art went unnoticed. So I set forth building a web gallery that would feature all the high quality art that deserved some appreciation from lovers of art and design. When I go out looking for design inspiration, I always look at it from an ideas based perspective. I don’t go looking for great designs to replicate and steal ideas from, but to help encourage my own ideas to flow. So if I see a beautiful color scheme for example or an interesting use of Typography, I might use that as a starting point in a design and work out from there. I find that design inspiration should be more of an idea igniter.

Luc asks: When you first started designing websites did you ever think it would turn into a full-time career for you?

Andrew says: Not at all. The original start to my career was in the area of Motion Graphics, Video Production etc. I slowly started migrating across to static print design and from there ended up doing website design on the side to get me through my studies at university. It was good money and was relatively easy. Overtime I started doing more and more web design and actually started enjoying the whole thing. But even then, I was still in denial that web design would become my full-time career. Now I love it and wouldn’t, for the current time, dream of doing anything else.

Luc asks: I see that you’ve done a bunch of design work using WordPress and i wanted to ask you what are your favorite WordPress plugins to use?

Andrew says: To be honest, I usually try to avoid the use of WordPress plugins wherever I can. I find that many of them offer simple fixes to solutions that, with a bit of PHP knowledge, anyone can fix much more efficiently. However there are still some brilliant ones that I find very useful, one is the ‘All in one SEOplug-in which does as the name would describe and the ‘Search Excerpt’ which runs the search feature on my site very well.

Luc asks: What did you study while you were at Griffith University? Has your education helped you in your professional career?

Andrew says: Whilst I was at University, I studied a BA of Visual Media which offered a broad scope of studies in areas such as Motion Graphics / Visual Effects, Graphic Design, Typography, Design theory, Photography, Fine Art etc. I made use of all the available teaching areas and ended up finished my studies with a very well rounded skill-set. I still utilize many of them today. The most invaluable have ended up being areas based around Art Theory such as Semiotics, Human Interface Studies, and Color Theory etc.

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Web Design Interview with Joni Korpi

Joni Korpi is a web designer from Finland.  Over the past 6 years Joni has spent time teaching himself graphic and web design.  He is in the process of graduating of Metropolia University of Applied Sciences in Media Technology which he plans to graduate in 2012.

In the interview that Joni did with me he talks about designing (mostly on a pro-bono basis) currently and takes pride in his work, where he finds inspiration for his design and his experiences since he started learning the ins and outs of graphic and web design.

Luc asks: How did you originally get started designing websites? And, how long have you been designing for professionally?

Joni says: I’ve been fascinated with websites ever since my teens and I suppose at some point just wanted to know how they’re made. I started throwing stuff at Macromedia Dreamweaver, saw what stuck on and what didn’t, and went from there.

I’ve spent the last six or so years self-learning graphic (and web-) design. I’m the sort of person who does things properly or not at all so I haven’t taken on many commercial projects yet. I did my first paid website design a year ago, but have been doing pro-bono work on and off for a couple of years.

Luc asks: When you are faced with a design problem where do you turn for inspiration?

Joni says: Never to design galleries. If I have a design problem I cannot solve, I stop trying and go do something else. The next time I come back to the problem, my subconscious will hopefully have solved it. If not, I hit reverse and try changing an element in the design that might be affecting the problem I’m having. That usually either solves the problem or causes a dozen new ones. But hey, it’s all part of the fun!

Luc asks: I see that you are currently studying Media Technology in University.  How do you balance work and school and when you graduate what do you want to do next in your career?

Joni says: I focus on educating myself as much as possible while I still have the chance. The education in my country is free, so I don’t need to be working constantly. I live a flexible life that way.

When I graduate, I’d love to find some like-minded artists and developers, and see if we could make something magical happen. Failing that, I’ll be looking to get my career “kickstarted” at a design/media agency of some sort.

Luc asks: Do you think its important for a web designer to learn new technologies and standards that come out as soon as possible or do you feel that a general understanding is good enough to see you through most design issues?

Joni says: Absolutely. I think deep knowledge of the technologies and standards you’re working with is a huge part of digital design. After all, design is all about embracing limitations and making the best out of them. I don’t think anyone can design a good website without ever touching markup or CSS.

Luc asks: Is there a particular CMS system that you like working with above others?

Joni says: They all frustrate me equally much. The only CMS-like solutions I’ve liked lately are these new inline content editors, like Unify by Unit Interactive.

Luc asks: To date, how many (paid) projects have you personally been involved with and do you consider yourself a beginner, intermediate or advanced web designer?

Joni says: I’ve only ever been involved with a couple of paid projects, so I definitely consider myself a beginner in that regard. However, I’d like to think my knowledge in HTML, CSS and cross-platform design is pretty advanced.

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