Theme Name: EM Wine Magento Theme  (Click on image or here to view theme)

Theme Platform: Magento

Theme Designer: EMThemes Magento Themes

Theme Name: EM Lingerie Magento Theme  (Click on image or here to view theme)

Theme Platform: Magento

Theme Designer: EMThemes Magento Themes

The Air Premium Magento Theme

This theme was created by Chris Rowe, a freelance web designer from Staffordshire in the UK.  Air is one of those classy themes that blend bold styling with a modern feel and it allows people who buy it the ability to style their Magento ecommerce website quickly and easily.  Okay, so let’s go through a few features that i personally think are worth mentioning.

The High Points of the Air Magento Theme

Detailed Product Pages

When i say detailed product pages i mean detailed!  The product page view allows customer to do a number of great things including…

• Rate the product’s quality, price and value (on a scale from 1 to 5)
• Review the product
• Add product specs like model number and other custom details
• “Add to wish list” functionality
• “Add to Cart” functionality
• “Email a friend” functionality
• “Add to Compare” functionality
• Show availability of the product
• The ability to add product tags to improve search functionality on the website
• And others

Search Widget Functionality

When you click on a product it can show a number of additional options that customers can search by including by manufacturer, price range and color.  If you happen to select a product when you reach the Shopping cart page you will also have the option to look at similar products that may interest you.  It’s very intuitively designed to present search options that most customers use today and it’s been well thought out.

Design and Layout

A lot of ecommerce templates and themes look exactly like that, an “ecommerce theme” that looks grid based and is cold and sometimes uninteresting.  The design and layout features add a little warm and sleekness to the look where the grid layout doesn’t look like a grid layout.  If you are looking for an ecommerce theme that can help you sell then this is a solid example of design where that is highly attainable.

Special point of interest: It looks like they’ve included a one page checkout.  My only concern is how customizable it is and how much coding is needed to change the functionality from a single page checkout to a multiple step checkout process.  Some people who run ecommerce websites prefer a multiple step checkout process over a single page checkout.

The Low Points of the Air Magento Theme

Cluttered Shopping Cart – The cart seems to have a little bit too much going with it including product comparison, coupon discounts and shipping estimation which felt was poorly added to the theme but it may be possible with customization to fix this issue.  When a customer has made the choice to buy and they go to the shopping cart page chances are they don’t want to see what else is for sale that they might be interested in.

How much does it cost?

Well here is the important thing about the Air premium Magento ecommerce theme is that it comes in a standard license and developer license.  The theme is actually really well priced at $60 for the single license (doesn’t include the PSD file to develop graphics from for your ecommerce website) and the developer license goes for $100 (this license includes the PSD file and it also allows you to launch on multiple websites too!  Pretty fancy!).

Now if you go and look around at what most theme and template shops charge for a pre-built Magento theme it seems to rank anywhere from $60 to a few hundred dollars for a Magento theme so this is right in line and the price is at a great price point for this theme!

I’ve long waited for the day when people would start to use mobile commerce in their businesses.  With people using more and more smart phones in everyday life it was only a matter of time until someone developed the architecture for the next wave of business… m-commerce.  M-Commerce or “Mobile commerce” as it’s known is the ability to buy and sell products and services using mobile devices like PDAs, smart phones and mobile (cell) phones.

Recently, Magento Commerce said that it now has the ability to commerce through mobile devices.  This feature has not been released to all users just yet but it’s only a matter of time.  So what does this mean to the average business owner?

• A new way to conduct your business
• The ability to reach more customers in a new way

So what does Magento Mobile have to offer you and your business?  Here is a list of features about the latest mobile commerce offering from Magento Commerce:

• Integration with PayPal Mobile – Naturally if you are going to offer a mobile commerce solution you are going to need a payment gateway that is capable of processing payments made on mobile devices which is where PayPal Mobile comes into play with its processing power.
• It’s Completely Customizable – That’s right!  You can customize your mobile commerce website as you see fit!
• The Total Cost of Ownership is low – Ultimately a solution that is truly best should cost a small fortune and the total cost of ownership is something that Magento has focused on in releasing this mobile commerce solution to the masses
• Manage Multiple Devices – In order for Magento Mobile to be successful in helping you grow your business you need the mobile website to work on many different types of mobile phones, PDAs and smart phones and Magento Mobile allows you to do this with a growing list of supported mobile devices under its belt.
• And more…

So if you are interested in adding a new sales channel to your existing business or you want a way to sell through mobile devices then Magento Mobile might just be able to help you out with this!  Oh yeah, checkout this screenshot of how it looks on a iPod or iPhone.

Website Theme Specs:
Framework: None
Layout Options: supports 3,4 and 5 column category layouts including the standard 1 and 2 column layouts
Theme Vendor: SilverThemes.com
Requirements: N/A
Web hosting Requirements: Linux / Unix based web hosting

Pricing Options:

The “Sigyn Pro Magento Theme” sells for $150.00

Click here to buy

What’s included in the SilverThemes Summer Offer?

• The SilverThemes Magento TubeTheme – Regular Price $149.00
• The MagicZoom plugin from Magic Toolbox – Regular Price $37.00
• The SilverThemes Magento Vertical Menu Addon – Regular Price $99.00
• A SilverThemes Widget of your choice – Regular Price $49.00

So how much do you think all this costs? Would you believe you can get all these Magento functionality for $249.00? Well that’s exactly correct. You will save $85.00 or about 25% off the regular price of $334.00 which will definitely hope those of you looking to either switch platforms to try out Magento Commerce or for those of you designing Magento sites for clients and looking for excellent core functionality this package from SilverThemes is worth a look at. Check it out here today in action! But it won’t last long. The offer ends August 15, 2009.

SilverThemes just built another great premium Magento theme for your ecommerce store with your customers and future customers in mind. The overall design of the theme is built to allow the user to quickly and accurately find what they are looking for and it does it very well. I had a look through the demo and some of the things that caught my eye were the fact that the customer login, the search menu is visible and easy to use, the layout of the item list allows you to quickly see and sort a number of products by price, name and position, you can even choose the number of items that you want to see on a single page of a category and all this and more does one amazing thing. It gives your customers the ability to search and find any item quickly and accurately which will earn you a lot of respect and sales from your customers. Not to mention that this template is pretty easy to customize to your businesses needs.

Some of the features that this theme has are…

1. The ability to add items to a wish list
2. Support for 4 and 5 column pages
3. Easy to modify to suite your client’s needs
4. Scalable for larger stores
5. Works with all major browsers

Have a look at the product pages you’ll see in the TubeTheme from SilverThemes…

Even though this theme for your Magento site is not as “sexy” as others you may see around it is built very solidly and because it is easy to customize you as a business owner, can definitely hire a skilled web designer to add a little “sex appeal” to its pages. For the web designers in the crowd, you can present this as a solid option to clients looking for a highly functional ecommerce theme and add your own flair into it while utilizing the architecture that makes Magento one of the best trusted and celebrated ecommerce platforms around. The TubeTheme costs $149.00 and its one of the great themes offered by SilverThemes!

One of their most Popular Themes Includes…

The Mega Store Magento Theme is available for $149.00 and is currently supported for up to version 1.3.1 of Magento.  It supports 4 column category pages (4 products per row).  The theme itself is useful for larger stores and is designed to work in all major web browsers.

One of their most Popular Widgets Includes…

The SquaredSpace Widget is new and costs $49.00 and it allows users to show featured products in categories inside static blocks or on the front page of your magento website.  Its a very customizable widget and allows you to change the size, colors, texts, links and titles.  Click here to see this widget in action.

Currently, for the month of May 2009, SilverThemes offers its customers a special package that includes its Mega Store Theme, Simpleboard Widget, the MagicZoom Plus product/image-magnifier and the category dropdown widget for $199. It’s a good price considering that you would normally spend over $300.  Check it out here today, the offer is only good until May 31, 2009 so you better hurry up.