For those of you who are new to the term “Squeeze Page” it’s a web page that collects information from the visiting audience where the information collected is used for follow up marketing. Signs that you’ve created or are looking at a quality squeeze page are that success stories help the prospect (visitor) complete a buying decision. Another top characteristic is that great squeeze pages have is that they distract a visitor (aka “a prospect”) keeping them on page longer using a video and a compelling story to supply their information, usually a name and an email address.

Now getting back to the Squeeze Theme. Now that we know what a squeeze page is we are able to see the Squeeze Theme for what it really is.

Things that I really like about SqueezeTheme

A clean, professional layout – This theme makes great use of space and even though if you buy this particular theme and customize it; it is very well structured and allows you to get things up and running very fast.

It’s all about the “Squeeze”! – In online marketing, it’s all about getting your customers to convert and give you their information so that you can market to them more effectively and increase conversion rates. I’ve seen 4 templates that the SqueezeTheme has in its arsenal and I am happily surprised by them all. Sometimes you buy a website theme that’s a rip off but that’s NOT the case with SqueezeTheme

Enough resources to help even the most novice web designer or internet marketer – Another cool thing that Unique Blog Designs did when they created this theme is that they offer a “Resource Center” allowing you to grab tutorials and enhance the template that much further. This is definitely a big selling point that most website template and theme creators miss so I am glad to see it hear

Testing All Squeeze Pages 1, 2, 3! – Another big point to make about this website theme is the fact that you can make and deploy multiple squeeze pages, test them and improve them. This is a great thing that Unique Blog designs decided to focus on because as any internet marketer can attest to its all about testing to increase conversions and SqueezeTheme gets a big “A+” for remembering and implementing this concept into this theme.

Solid Browser Compatibility – I don’t say this often enough but the SqueezeTheme passed my expectations when I viewed it using Google Chrome, FireFox and Internet Explorer. It’s very very safe for human consumption (and to use of course).

Things that I don’t like about SqueezeTheme

There really isn’t anything that I don’t like about this particular theme. One word of caution that I can think of is that if you are new to web design and internet marketing some of the features might be a waste for the money if you aren’t prepared to learn something new.

4 reasons to buy the SqueezeTheme

The Squeeze theme comes with a variety of tools including a number of different templates to help you create squeeze pages.  Here are 4 different templates that the Squeeze Theme offers.

Costs

The Squeeze Theme is a little more costly than your average website theme, selling for $147 (Currently they’ve got it on sale for $97 dollars). There doesn’t seem to be any developer license costs to worry about but they make up for it with a higher cost per theme sale. The price is definitely worth it to have a system to squeeze names and grow your online business.

One very interesting statistic about email marketing is that for every dollar spent on email marketing the average return on investment (ROI) is $57.25 (according to the Direct Marketing Association and Jupiter Research Inc.). That means that for every dollar that you spend on email marketing you can expect an average of $57.25 back in your pocket. All other types of online non-email marketing don’t even come close to this in terms of return on investment which is $22.52 ROI on every dollar spent.

Opting In

Currently the biggest problem with email marketing and advertising is that pesky four letter word “SPAM”. I am sure that you hate it as much as I do and for some reason we all keep on receiving it in our inboxes, every day, more and more SPAM. When you build your email marketing list the concept of “opting-in” is important. Opt-in email marketing is a type of permission marketing where the person who signs up receives an email asking them to click a link and verify themselves. This is a sort of handshake protocol and this is something that I do with email marketing and email list building on SpicyWebDesigners.com to avoid the problem of spamming anyone unnecessarily. Once you’ve got this in place on your website and you start collecting email addresses and information you can rest assured that when you send out an email to your email list that no one will complain about receiving SPAM.

When else does email marketing involve?

For you to get started with email marketing you are going to need a few things to be able to do it successfully.

Email List Building Software – You can use any number of email marketing software vendors including MailChimp (This is the one that I personally use), Aweber, GetResponse and the list goes on. These vendors provide a number of tools from online form creation to simply manually updating your email list with confirmed email addresses and names (Make sure that you ask whomever you add to your email marketing list before you do; if you don’t this is seen as SPAMMING). The great thing about these vendors is that they follow the CAN-SPAM act that was passed to protect email marketers and people from being spammed. The pricing of the services and software offered to help you build your email marketing list does vary from vendor to vendor so you will need to do your homework. As I said before I use MailChimp to build email lists and I chose this particular email list building and marketing software because of its integration capabilities, its API and the fact that I can integrate Google Analytics to track the success of email blasts.

Email Capture Forms – If you are running a website and building an email list then you are going to need to capture those names using a form. Having your visitors complete the action of signing up to your email list is very important if you are building email lists… its life and death actually. Think about it, if no one signs up to your email list how are you ever going to be able to effectively use email marketing to promote things happening on your website, capture those visitors who came to your website once and never returned or develop this particular medium into a reliable source of leads and eventual customers.

Content – Some professional email marketers use content to “Squeeze” names out of their visitors. As you can imagine this is very hard to do without some well written content whether it’s an excellent offer or an exclusive guide. You need something that is going to make your visitors think “Hey, I really want that!” or “You mean all I have to do is sign up to your email list to receive that… Done!”

Something to sell! – For the guys and gals out there who are looking to use email marketing to sell then having something to sell is also important. If you are just sending out email blasts to share information then this may not be as important for you. If you’ve developed your own product then you may want to promote it during an email campaign however if you don’t have your own products you are not completely out of luck. It is entirely to become an affiliate of someone else’s successful product and with affiliate programs paying between 10% and 50% per sale it’s possible to do very well using this method of marketing. This is also the reason why email marketing is so lucrative compared to all other forms of online marketing. Let me give you a brief example of what I’m talking about here…

You Sell 20 products using an affiliate marketing program

Profit per sale is $25

Email marketing costs are $30 per month for up to 2500 Subscribers

Total profit is $500 – $30 = $470.00

Total ROI is 1666.67%

There is a lot of information written on the subject of email marketing, tons actually, and depending your goals when email marketing here are a few sources of further information that may help you to better understand its use in your website, online business, blog or web presence…

• 3 Golden rules to avoid email newsletter screw ups by Yaro Starak
• MailChimp’s Blog
• What is a double opt in email list and why is it important by Yaro Starak
• Why Email Marketing is Dead (And How to Bring it Back to Life) by Sonia Simone of CopyBlogger.com
• Five Ways to Make Your Email Marketing Work Better by Sonia Simone of CopyBlogger.com
• Remarkable Communication Blog by Sonia Simone

RSS Email 2.0 – Turn One Time Visitors into Regular Readers!

RSS Email 2.0 is a collection of videos which shows how to add rss feed in the blog as well as how to create a email subscribers list and broadcast the blog posts to the subscribers.

Now only

$17.00

(click here for all the information)

Enjoy building your profitable email marketing lists. Like I said before I personally use MailChimp, its very user friendly and has a lot of great features and their basic account is complete FREE to sign up for! What do you have to lose?

Luc Arnold
Ready? Set? Go! and build your email lists!